Address: 146 Second Street North, Suite 310, St. Petersburg, FL 33701 | Phone: 1-727-639-4716

We Think Like Business Owners Because
We Were Business Owner

Our Team is built from the ground up to deliver superior performance.

We are not investment bankers. We are not business brokers. And our Team is not your typical Mergers and Acquisitions firm.

Each of our team members has owned and managed businesses. This means that we’ve experienced first-hand the emotional, physical, and financial roller coaster of building, operating, and selling a business.

Some Of Our Team’s Highlights:
  • We’re #1 for the Highest M&A Sales Volume in our community (Tampa Bay).
  • Each of our advisors has direct access to an impressive pool of buyers, which means that we can get businesses sold faster and for better terms.
  • Our team relies on decades of experience in selling businesses, mergers, and acquisitions across a diverse variety of industries and through the world’s largest companies.
  • Each member of our team is known for keeping the most strict protocols of confidentiality throughout the selling process.
  • Our advisors are equipped in key areas such as negotiation, valuation, marketing, business development, financial analysis, and management.
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Emery Ellinger

CEO, Founder



Before founding Aberdeen Advisors, Emery earned his business and financial expertise as a banker, corporate advisor and president of several companies. After receiving his Bachelor of Arts degree in Economics from Washington & Lee University, he rapidly rose through the ranks at Bank South and later Merrill Lynch, before becoming an entrepreneur. He founded Aberdeen Marketing, Inc., a marketing company that he built from the ground up into a $7 million revenue and eventually sold to a larger firm. Emery has expertise in all areas of M&A Advisory practice. He has successfully completed over 200 transactions, including mergers, acquisitions, divestitures and financings. His proven track record includes highly complex deals, including merging a traditional consulting business with an Internet company, then securing venture capital funding of $6 million. He also conceived and led the acquisition strategy of two companies, which resulted in the largest national source of government bids, valued at more than $1 billion. Emery is repeatedly recognized as the leading mergers and acquisitions thought leader in the Tampa Bay market and is well known throughout the South for his ability to connect ideal buyers with sellers. His primary industries of focus are healthcare, manufacturing, distribution and business services. Emery is a strong believer in giving back to the community. He is an active member of Leadership Tampa Bay and serves on the Board of Directors of the St. Anthony’s Hospital Foundation. He enjoys golf and traveling in his spare time.

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Wendy Andrews-Fine

Vice President



Wendy transitioned into the M&A industry after Aberdeen successfully sold the $20MM business services firm where she served as Vice President. Wendy is a high-profile member of the team where she is actively involved with deals from initial agreement through closing. In addition to driving a multitude of transactions to completion, Wendy leverages her 20 years of professional marketing and business management experience to successfully guide Aberdeen’s clients through the sales process. She is committed to delivering a high-performance experience to each client. Her ability to match ideal buyers with Aberdeen’s clients and expertly navigate through the extensive discovery and due diligence phases adds great value to the client’s journey.

Wendy holds a B.S. degree from Georgia Southern and a Master’s degree from the University of South Florida. She enjoys baseball, boating, and fishing.

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Marc Barhonovich

M&A Advisor



Marc spent 20 years running his own investment banking firm and is an expert in all areas of the investment banking practice. Over the course of his career, Mark has taken six companies public and consulted with 20 others, providing assistance with mergers and acquisitions, funding, capital structure, business development, and the eventual sale or merger of the client company. Personally, he has founded three businesses and acquired several more. Marc has experience with a broad range of industries and transition types, including both online and traditional businesses, as well as various real estate projects. Marc graduated from the University of Southern Mississippi with a major in Banking and Finance and a minor in Real Estate and Insurance. He is a member of St. Timothy’s Catholic Church, where he serves as a board member of the Men’s Club, Pastoral Council, Finance and Stewardship councils. Marc and his wife were founding members of the Tampa Legatus chapter, an international organization of Catholic CEO, where he served as President for four years.

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Robert Hartford

M&A Advisor



Prior to joining the Aberdeen team, Bob spent more than (35) years advising lower middle market companies in strategic, financial, and operational strategies including, but not limited to, mergers, acquisitions, recapitalizations, and divestitures.

Bob has also served as a principal with a private equity firm where he was a member of the executive committee and board of each of the Firm’s portfolio companies. As a principal, Bob actively advised the portfolio companies in the merger and acquisition of both domestic and international companies in the spaces of technology, electronics, plastics, and medical manufacturing spaces.

Most recently, Bob successfully managed the divesture of a software company in the transportation industry.

A graduate of the University of South Florida, Bob is also a veteran of the United States Army and a licensed pilot. He currently serves as a member of the board of a medical manufacturing company and enjoys flying and golfing.

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Keith Norder

M&A Advisor



Keith brings to the Aberdeen team over 25 years of senior financial leadership experience with Fortune 500 public and privately held companies across multiple industries, as well as entrepreneurial experience founding, managing and selling companies.  He has been heavily involved in M&A activities throughout his career, ranging from corporate M&A analysis to buying and selling multiple companies; including being actively involved all phases of the M&A process (analysis, negotiations, due diligence, closing).

Prior to joining Aberdeen Advisors, Keith was the Co-Founder/Managing Partner/CFO of Timberland Door, a high-end manufacturer of medium density fiberboard doors and hardwood mouldings.  Over an eleven year period, Keith co-founded the company, grew it to $12 million in revenue, and sold the company for six times EBITDA. Keith started his career with General Electric in their two year financial services training program, and over an eleven year period progressed through multiple global leadership assignments eventually becoming the CFO for the GE Motors and Controls business ($1.3B in revenue and 20 manufacturing facilities).  Keith has also held CFO positions with the Florida CFO Group, CHEP Americas, and Precision Architectural Products

Keith earned a Bachelor of Science in Business Administration – Finance from the University of Florida.

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Hank Riner

M&A Advisor



Hank joins the Aberdeen Team after a career as a successful CEO for five different lower middle market companies for the past twenty- three years.

During his business career he identified, negotiated and integrated fifteen different acquisitions across a wide variety of industries. Hank also purchased and sold three businesses for his personal account. Hank’s focus is working with private equity funds and strategic buyers to find new platform acquisitions as well as add-on businesses to existing platforms. At the same time he understands the importance of meeting the deal objectives of the business seller so both buyer and seller maximize value in any transaction.

Hank and his wife Maria have relocated to St Petersburg Florida from Seattle, Washington. Their two grown children, Jason and Jennifer, live in Chicago. In his spare time Hank enjoys reading, bicycling and hiking.

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Craig Swenson

M&A Advisor



Craig co-founded a retained executive consulting practice that provided services nationally to fortune 100 & 500 companies. He has been a trusted advisor to C-Level executives for over 30 years. His unique experience provides an in-depth understanding within a wide range of industries including healthcare, manufacturing, financial services, information technology, real estate and retail industries. During that time Craig was also a real estate broker guiding and facilitating commercial and investment buyers through large complex business acquisitions.

The bottom line is always very important in any business transaction. Whether Craig is working with a seller who has poured their life into their business, or a buyer who has saved for many years to buy a business, it still comes down to people with their individual goals and dreams. Craig’s expertise allows him to navigate through the subtle nuances of human nature and data to successfully complete a business acquisition. Both sellers and buyers that Craig has worked with have appreciated that he cares about them personally and supports what they are trying to accomplish.

After graduating from Ohio Wesleyan, Craig traveled and sailed the world for two years. Craig works with the homeless locally as well as supporting outreach programs at Generations Christian Church. He enjoys traveling, scuba, running, sailing, and working in his tropical garden.

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Mark Tubb

M&A Advisor



Mark is a seasoned financial executive and CPA with more than 25 years of experience driving business initiatives that deliver meaningful value. He brings significant M&A and corporate development experience across various industries to the Aberdeen team, having led or played an integral role in numerous M&A transactions, with valuations ranging from $10 million to $3.7 billion, and IPOs, with valuations between $200 million and $1 billion. Mark possesses a broad financial skill set and also has experience in the capital markets, including numerous debt and equity capital financing transactions. He is also adept in the valuation process, having led corporate financial functions responsible for budgeting, long-range planning, investor relations and strategy transformation.

Mark attended Mississippi State University, where he obtained both his Bachelor’s degree and Master’s degree in Accounting. Mark is also involved in the community and currently serves on the Board of A Kid’s Place of Tampa Bay, Inc., where he is a founding director and treasurer. Mark also organizes a Christmas party each year for children and families associated with Children’s Medical Services in the Tampa Bay area and has served in leadership positions in other organizations, including his church and the Kiwanis Club.

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John Yacalis

M&A Advisor



Having been an entrepreneur throughout his professional career, John brings decades of domestic and international business success to the Aberdeen organization. An accomplished entrepreneur since the late 80s and real estate and business broker since the 90s, John brings a wealth of knowledge and perspective to clients. Having weathered multiple economic cycles, John is able to advise clients on positive positioning and the timing of same, based on his own experience of the ebbs and flows of the US economy.

In addition to his entrepreneurial experience, specifically as a founder of his own Florida based brokerage firm, John has many years of experience on the corporate side of the table providing strategic solutions to national and international organizations. As an active member on the City of Clearwater’s Friendship City team, John played an integral role in creating successful joint ventures among Japanese, Russian, and American executives.

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