As a new year begins, many business owners find themselves asking a familiar question: Is this the year to sell? In 2026, that question is especially relevant. Market conditions remain dynamic, buyer expectations continue to evolve, and many owners are reassessing their personal and financial goals after several years of economic uncertainty.
Rather than looking for a single “perfect” moment, the decision to sell in 2026 should be based on readiness, both market readiness and owner readiness.
From a market perspective, buyers remain active, particularly for well-run businesses with consistent cash flow, strong management teams, and clear growth opportunities. While deal structures may continue to evolve, demand for quality companies has proven resilient across economic cycles. Owners who can demonstrate stability and scalability continue to command strong interest.
That said, market conditions alone should not drive the decision. One of the most important indicators that 2026 may be the right year to sell is the internal strength of your business. Clean financials, diversified customers, efficient operations, and reduced reliance on the owner all signal to buyers that a business is ready for transition. If these elements are already in place or achievable in the near term, waiting too long can introduce unnecessary risk.
Personal considerations matter just as much. Many owners begin thinking seriously about an exit when they want to reduce day-to-day involvement, diversify personal wealth, or create flexibility for the next chapter of life. If your goals are changing, it may be time to explore options rather than delay the conversation.
Another key factor in 2026 is preparation time. Even in strong markets, successful exits rarely happen overnight. Owners who begin planning now, whether they intend to sell this year or in the next few, are better positioned to control timing, valuation, and deal terms. Early planning also allows owners to address potential issues before buyers uncover them.
Ultimately, 2026 may be the right year to sell not because of headlines or forecasts, but because your business and personal goals are aligned. The best outcomes typically result from thoughtful preparation, realistic expectations, and experienced guidance.
Aberdeen Advisors is a boutique mergers and acquisitions firm. Our dedicated team is committed to helping business owners successfully navigate the intricacies of an ownership transition. Additionally, our team is made up of former business owners and C-suite executives who have run and sold companies. We pride ourselves on a successful track record of shepherding business owners through the M&A process to ensure a successful outcome.